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Mellow Mushroom Mellow Mushroom to open 100th store (July 2009 / Atlanta) Mellow Mushroom Pizza Bakers
Mellow Mushroom Mellow Raisin Oatmeal Walnut Chew Cookies (July 2009 / Atlanta)
Mellow Mushroom Bayou Boulevard becoming "Restaurant Row" (July 2009 / Pensacola)
Mellow Mushroom Bayou Blvd. is getting Mellow (May 27, 2009 / Pensacola)
Mellow Mushroom Solar power plan gets heat (May 19, 2009 / Knoxville)
Mellow Mushroom
Greening up (April 20, 2009 / Knoxville)


Mellow Mushroom to open 100th store


Mellow Mushroom, an Atlanta-based pizza chain, said it will open its 100th store next week, an outlet in Covington, LA.

The first Mellow Mushroom opened in 1974 near Georgia Tech. The original store was later razed to make way for
Midtown skyscrapers, but the Mellow Mushroom chain continued to spread. It now has locations in 14 states.
“We opened the first Mellow Mushroom as a funky joint for our friends to hang out and eat good food,” Mellow
Mushroom founder Marc Weinstein said in a press release to mark the 100th store. “Never in our wildest dreams
could we have imagined the growth we have experienced and the loyal following we have created.”



By JOE GUY COLLIER, The Atlanta Journal-Constitution, July 24, 2009. Find this article at:
http://www.ajc.com/business/mellow-mushroom-100165.html



Mellow Raisin Oatmeal Walnut Chew Cookies - from Mellow Mushroom Pizza

Hands on time: 20 minutes Total time: 40 minutes Serves: Makes 24 large cookies

Ingredients:
2 cups chopped walnuts
1 cup rolled oats
1 cup granulated sugar
1 cup packed brown sugar
1 cup margarine, softened
2 eggs
1 teaspoon vanilla extract
1 2/3 cups soy flour
1/2 teaspoon salt
2 cups raisins
1/2 cup flaked sweetened coconut

Instructions:
Preheat the oven to 375 degrees. Spread walnuts and oats on a baking sheet and cook for 2 minutes. Stir,
and cook 2 minutes, or until lightly toasted. Remove from the oven and pour into a large mixing bowl.
Set aside. Coat 2 large baking sheets with nonstick cooking spray and set aside.

In the bowl of food processor fitted with a steel blade (or in a mixer), combine both sugars, margarine,
eggs and vanilla. Process until smooth and creamy, about 30 seconds. In a small bowl, combine the soy
flour and salt. Spoon the soy flour mixture on top of the batter. Pulse 3 or 4 times to mix.
Scrape the batter into the walnut-oatmeal mixture. Add the raisins and coconut. Fold the ingredients
together.

Drop the dough 2 inches apart onto the prepared sheets, using 2 tablespoons of dough for each cookie.
Bake for 12 to 15 minutes, until the tops are just beginning to brown but the middles still look a little
soft. Cool on the baking sheets for a few minutes and then transfer to a rack to cool.

Nutrition:
Per cookie: 275 calories (percent of calories from fat, 50), 6 grams protein, 50 grams carbohydrates, 2
grams fiber, 16 grams fat (2 grams saturated), 18 milligrams cholesterol, 148 milligrams sodium.

Find this article at:
http://projects.eveningedge.com/recipes/mellow-raisin-oatmeal-walnut-chew-cookies-mellow-m



Bayou Boulevard in Pensacola is becoming a bit of a "Restaurant Row."


ABC WEARTV reports three New Restaurants open on Bayou Blvd. - click below to view the video.
http://www.weartv.com/newsroom/top_stories/videos/wear_vid_2972.shtml



Quick Bites: Bayou Blvd. is getting Mellow

Julio Diaz • jdiaz@pnj.com • May 27, 2009

The popular Mellow Mushroom pizza chain is set to open its first Pensacola store in August near Ninth Avenue and Bayou Boulevard. You probably are familiar with the chain from stores in Destin, Panama City Beach, Mobile and Foley, Ala., among locations in 15 states.

The announcement is generating a lot of excitement on Facebook, where owners already have 134 fans after posting a profile page less than two weeks ago. And looking over the menu, which features nearly 50 pizza toppings to choose from plus a wide variety of salads, sandwiches, calzones and specialty pies, it's not hard to understand why.

For more information, visit www.mellowmushroom.com, follow the Pensacola location's Twitter feed at www.twitter.com/MellowPensacola or search "Mellow Mushroom Pensacola" on Facebook.



Mellow Mushroom KnoxvilleBrass: Solar power plan gets heat

Generation Partners program not as billed, customers say

Larisa Brass • Knoxvillebiz.com • May 19, 2009

Andy Davenport was excited that he could get 15 cents for every kilowatt of power his newly installed solar panels produced - until he started breaking down his bill.

The Washington County resident, who set up a three-kilowatt solar system in his backyard last year, is one of 71 Generation Partners, a mix of residential and commercial customers that TVA pays through local distributors for the electricity they generate from renewable sources such as wind and sun. Davenport also is one of several customers who say the incentive isn't all it's cracked up to be.

As advertised, the program currently pays 15 cents per kilowatt hour of power to residential customers and 20 cents per kilowatt hour to commercial customers. Generation Partners is being revamped to pay the current wholesale rate for power plus a 12-cent premium for customers with solar systems. (Wind-generated power receives 3 cents in addition to the local wholesale price.)

Davenport installed his solar system to replace a diesel back-up generator he used during power outages at his home, which sits on 100 acres he described as "at the end of the line" for utilities. After installing the system, he learned about TVA's Generation Partners program and decided to sign up as a way to help recoup his $20,000-plus investment in the system.

"I looked at the 15-cent-an-hour incentive and thought this might actually pay for itself," he said.

'Yee haw, what a deal'

But when Davenport broke down the charges on his bill, he discovered that while he has indeed been getting a 15-cent-per-kilowatt-hour credit for his solar power, he also has been paying the local wholesale rate for that same electricity. It is a detail not noted on his Johnson City Power Board bill nor, he said, was it disclosed when he joined the program.

"Lo and behold, I'm not getting 15 cents; I'm getting 5.7 cents," he said. "I thought, yee haw, what a deal this is."

The way the program works, Generation Partners customers have two meters - one connected to the home or business that measures the amount of electricity used by the customer each month, the other measuring the power produced through the supplemental system. When Davenport examined his monthly bill, dividing the amount he was being charged for usage by the kilowatt hours recorded by the first meter, he discovered the charge exceeded the per-kilowatt-hour rate for Johnson City Power Board residential customers.

But when he added the kilowatt hours generated by the solar array, he concluded he was being charged both for the power he used and the power he produced.

TVA's Susan Ross, senior manager for end-use generation and storage, said the revamp of Generation Partners is designed in part to respond to customer and distributor concerns regarding the program's payback system. But Ross defended the policy of charging customers for power they produce because they use the power as well.

"The customer is still paying for the electricity they would have used in their home or business, and then they receive this 100 percent payment for all generation that they are credited on their bill," she said. "Basically, the customer is charged for all of the energy that is used in their home whether it is energy from the local power company or energy from their (at-home system)."

When scouring his Generation Partners contract, Davenport found this sentence describing the billing - which he said was not explained to him when he joined the program: "I understand that effective with the billing period when generation from the Qualifying System into Distributor's electric system begins and for each period thereafter, my power bill will be determined by adding the net kWh energy measured on the Generation Meter to the net kWh energy measured on the Billing Meter."

"They're tricky aren't they?" said Scott Mathis, operations manager for the Mellow Mushroom restaurants in Knoxville. Mathis said he discovered the same billing issue after the Cumberland Avenue Mellow Mushroom installed a 5.1-kilowatt solar system in 2007.

"When we signed up we thought we were going to get 20 cents (per kilowatt hour), and we do," he said. "(But) they read both of our meters, they add both of them together and we pay them for all of that power. I figure if KUB had been paying us the 20 cents I thought we were going to get, they would owe us $487 right now."

Mathis estimates he nets 15 cents to 16 cents per hour after paying for the power generated by the solar panels, and he doesn't regret investing in the system - Mellow Mushroom received a state grant to help defer costs and a lot of publicity for the effort. Still, he said, the program should have been presented more clearly. And Mathis said he spent six months making the rounds at KUB "trying to get a straight answer on it."

Revamping the program

Mathis doesn't entirely blame KUB for the problem, noting that KUB runs the program for TVA.

Recently, Mathis said KUB has improved the information on its Generation Partner bills. He now receives a spreadsheet with each statement detailing power production and use with the program.

When asked about issues with the program, KUB spokeswoman Grace Whiteside said there have been complaints and the utility has worked to improve the communication process.

"From our perspective, we have worked closely with participating customers to make sure they understand how the program works and make sure they have any questions or concerns about their bills," she said. "Calls concerning billing information have been infrequent but we've received a few over the years. We have worked with them closely to make sure they understand how the program works."

TVA's Ross agreed "the billing is quite confusing." But according to TVA spokesman Jim Allen, the federal utility does not stipulate how distributors communicate details of the program or itemize billing to potential or current Generation Partners customers.

"We are communicating clearly and however the distributor chooses to use that information we can't control," he said.

Ross said the new version of the Generation Partners program will offer distributors the option of installing a metering system that automatically feeds customer-generated power back to the grid and pays customers the credit without also charging them for use of the power.

"The distributors will decide how this works best with their customers," she said. Which systems are offered "will depend on the local power company and how they want to do that."

And she said the current dual metering systems are set up to feed power back to the grid if the customers' systems produce power in excess of what they need.

For the time being, Davenport is disconnecting his system from the grid. He's been told by his utility that TVA's new Generation Partners program will go into effect in July. The higher rates are good news and should provide better payback opportunities - "I'll probably sign back up for it because it's an honest 12 cents," he said. But that doesn't make him happy with TVA.

"This whole thing has left a real bitter taste in my mouth," Davenport said. "If they're really serious about green power, they're going to have to get really serious about helping to pay for it. And they really aren't."

Larisa Brass is a freelance contributor to the News Sentinel.



Greening up

Ronda Robinson • Custom Publishing correspondent • Monday, April 20, 2009

Thermocopy of Tennessee Inc. has grown greener since launching an environmental awareness and action program in 2008. But the East Tennessee business tech-nology company isn’t alone – the News Sentinel, Scripps Networks, Green Mountain Coffee, Mellow Mushroom and the Gatlinburg Chamber of Commerce are among the local businesses adopting earth-friendly practices.

“Newsprint is probably our No. 1 consumable, so we’re very conscious to try to recycle as much of that as we can,” says Mark Beaty, operations director for the News Sentinel. Newspaper waste and returns from retailers such as convenience stores go to a local recycling company, which then sells the material back to a paper mill. In addition, the News Sentinel recycles aluminum press plates and cardboard, as well as office waste like plastic bottles, aluminum cans and mixed paper.

“I think there’s heightened awareness. Businesses are understanding there is really a return on investment for becoming more green,” says Mark DeNicola, Thermo-copy’s CFO and executive director of sales and marketing.

Meanwhile, he acknowledges, the recycling market has seen a lower demand level. “We have had to start paying to have our items recycled. But we have determined that it is part of our commitment. We accept it as a cost of doing business.”

It’s all part of Thermocopy’s award-winning initiative called Greenworks, which began in January 2008. By the end of the year, Thermocopy employees recycled 91,000 pounds of material. The program is designed to help Thermocopy and its clients become better stewards of the earth’s resources.

Thermocopy also urges customers and the community to “go green and save green.” It created a Web site called GoGreenET.com in July 2008 as a free online re-source.

Like Thermocopy, Mellow Mushroom is a strong promoter of recycling. The Cumberland Avenue eatery brought in a consultant to help expand its recycling efforts and is taking part in Waste Connections’ RecycleBank program.

Jarratt Light, general manager of Mellow Mushroom, says the restaurant is looking at ways to limit waste and make Knoxville cleaner, too. “We’re an organic-healthy restaurant,” Light says. “If people are going to be healthy, we want the environment to be healthy too.”

Mellow Mushroom was among the first restaurants in the state to install solar panels. It uses the 30 panels installed in September 2007 for power generation. The panels provide a portion of the energy the restaurant needs – up to 5 percent, depending on the season, according to Scott Mathis, Atlanta-based operations manager.

“Tennessee was progressive as far as grants and tax credits. That’s why we chose that store to put the panels on,” he explains. The solar system cost $50,000, 40 percent of which was paid for by a state grant.

To see charts of the solar energy production and savings, visit?www.mellowmushroom.net/solar.

Green efforts also have mushroomed at Scripps Networks. Employees are asked to conserve resources in simple ways, like using the water cooler instead of drinking bottled water.

A division of Scripps Networks Interactive, the company that comprises HGTV, Food Network, DIY Network, Fine Living Network and Great American Country is en-couraging fans to follow suit. A new Web site, www.ecologue.com, offers a variety of green tips.

In relation to its new building under construction in West Knoxville, Scripps Networks is following its own advice. It saved several trees to replant once the building is finished in 2010. Others were chipped and will be used as mulch on the property.

“We’re dedicated to making sure our community is vibrant, and one of the ways we can do that is by being environmentally friendly, both in the way we do business and in our business ourselves,” says Jerilyn Bliss, vice president of corporate communications.

Also this year, HGTV’s “Dream Home Giveaway” became an eco-friendly “Green Home Giveaway,” she said.

Green Mountain Coffee also is dedicated to environmental stewardship, according to its Web site, www.greenmountaincoffee.com.?At its new plant at Forks of the River Industrial Park, the company is installing a polished concrete floor, which Steve Kilgore, facilities maintenance supervisor, says is highly durable, easy to maintain, free of volatile organic compound emissions and more reflective than a regular floor. It will reduce the amount of lighting needed for daily operations – thus cutting energy consumption and use of floor-cleaning chemicals. All custodial cleaning products are Green Seal-certified.

Kilgore says that Green Mountain Coffee also is replacing its light fixtures and switching throughout the facility, opting for more energy-efficient ones.

In Gatlinburg, the chamber of commerce and local businesses have the same goals. A recent initiative called “Gatlinburg Goes Green!” is dedicated to keeping the Smokies town a great place to live, work and visit.

The voluntary program recognizes member businesses that made a commitment to improving operations and helping the environment. They set goals and take ac-tions toward environmental, social and economic sustainability.

“I think all businesses in Tennessee want to be here tomorrow and five years down the road. So sustainability is the operative word,” says Richard Buggeln, environ-mental program manager for the University of Tennessee Center for Industrial Services. “I don’t know of any place else in the country that has anything like this, sur-rounded by a national park.”

Buggeln acts as a consultant to the Gatlinburg project, through funding from the Tennessee Department of Environment & Conservation Office of Environmental Assis-tance, and he is available to help other businesses with audits to reduce their solid waste. For information, call him at 974-9058 or e-mail?richard.buggeln@tennessee.edu.

To learn more about environmental sustainability in general, visit UT’s Institute for a Secure and Sustainable Environment Web site at http://isse.utk.edu.


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